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21 May 2017

Twitter boss apologizes for Trump's win

What role does social media play in election-wins?

Twitter co-founder Evan Williams apologized for the role his company reportedly played during the US presidential elections, which ended with Donald Trump's victory.

During an interview after the elections, Trump had stated that "I think that maybe I wouldn't be here if it wasn't for Twitter."

He said his massive social media following was responsible for his election victory.

In context

What role does social media play in election-wins?

Evan Williams apologizes

Reacting to Trump's statement, Evan Williams said "It's a very bad thing, Twitter's role in that...If it's true that he wouldn't be president if it weren't for Twitter, then yeah, I'm sorry."

How trump leveraged social media


How trump leveraged social media

According to analysts and data from Google Analytics, Trump was the most googled and most mentioned candidate on social media. Online interest in Trump was three times higher than Hilary Clinton.

While the Clinton campaign focused on TV commercials and older marketing tools, Trump was leveraging the power of social media.

He even had 4 million more Twitter followers than Clinton.

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