During an interview after the elections, Trump had stated that "I think that maybe I wouldn't be here if it wasn't for Twitter."
He said his massive social media following was responsible for his election victory.
What role does social media play in election-wins?
Evan Williams apologizes
Reacting to Trump's statement, Evan Williams said "It's a very bad thing, Twitter's role in that...If it's true that he wouldn't be president if it weren't for Twitter, then yeah, I'm sorry."
How trump leveraged social media
According to analysts and data from Google Analytics, Trump was the most googled and most mentioned candidate on social media. Online interest in Trump was three times higher than Hilary Clinton.
While the Clinton campaign focused on TV commercials and older marketing tools, Trump was leveraging the power of social media.
He even had 4 million more Twitter followers than Clinton.
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