WhatsApp has launched its peer-to-peer payments service for users across Brazil.
The feature will make sending money as easy as sending a picture, although the news comes as a bit of a surprise, considering WhatsApp Pay went into testing in India two years ago and is still not widely available in the country.
"WhatsApp is heavily used there, both by people and small businesses," WhatsApp COO Matt Idema said of Brazil, adding that, "We think we can help grow digital payments, help grow the digital economy with small businesses, and help support financial inclusion."
In a post announcing the service, Mark Zuckerberg, the boss of WhatsApp's parent company Facebook, said users will be able to link credit/debit cards from several local banks, including Banco do Brasil, Nubank, Sicredi, and Cielo will act as the payment processor.
More partners are expected to enroll for the platform, as WhatsApp emphasizes that it has built this system as an "open model."