'Facebook failed to act against hateful lies, dangerous propaganda'
In a statement, Patagonia said, "For too long, Facebook has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform."
It added, "From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred."
Upwork, Talkspace among other brands joined boycott
Thus far, freelancing platform Upwork, outsourcing service Higher Ring, online therapy start-up Talkspace, among others, have committed to the campaign. Notably, Facebook generated $69.7 billion from advertising last year, making it the second-largest digital marketer after Google.