From small businesses to multi-billion-dollar conglomerates, almost every organization today relies on digital marketing at some level.
The strategy is a major driver of growth but one has to keep some important things in mind to make sure this success is actually realized, according to Jitesh Tilwani, a digital marketing expert and the founder of Nagpur-based Examplad Media.
By definition, Digital marketing is the act of promoting, selling something by leveraging web-based tools like social media, search, email, or online ads.
However, Tilwani says it is not just about using these tools or running ads. "You need to understand how ads work, what leads you are getting, how many customers you are getting, or how much awareness you are able to create."
Tilwani, a software developer by profession and digital marketer by interest, added that the focus of any potential digital marketer should be on creating an impact with their ads and actually generating revenue from them.
Notably, the entrepreneur himself has five years of experience in digital marketing and has made Examplad Media one of the fastest-growing digital marketing and advertising companies in India.
Tilwani's business has made significant progress in 3 years
Tilwani started Examplad Media in 2017, and in just a matter of three years, the company has served clients operating in fields ranging from music and dance to hospitality and start-ups across India and abroad.
Examplads's key business services include Digital PR, Complete management and growth of Social Media, Content Marketing, Influencer Marketing, Digital Advertising, and YouTube Services.