Written byShubham Sharma
After a long wait, Apple has finally opened its online store in India.
But, are there any benefits of shopping directly from the American company instead of Indian retailers?
Let's find out.
Apple launched the first iPhone in India over a decade ago, but all throughout this time, the devices from the company have been sold only through e-commerce platforms or select authorized retailers.
Today's launch of the official online store comes as a way to sell directly, control branding, and win customer loyalty to make inroads more effectively in the world's fastest-growing smartphone market.
Interestingly, Apple will keep the premium feel of its brand on the Indian store, and hence it won't offer any discount on the listed products' MRP, be it an iPhone or even a standard case.
However, it has listed a few benefits of shopping directly, starting with specialist support through chat/call. They can easily guide you on new products, in both English and Hindi.
Apple is also giving customers an option to trade-in their existing phone for a new iPhone.
The company has promised up to Rs. 35,000 credit, which can be used to reduce the value of new iPhones, upon trade-in.
However, it must be noted that not all phones are eligible for trade-in, and the final credit value will be determined according to device's configuration, age.
Among other things, Apple's online store is offering iPads and Macs with enticing student discounts as well as a 6% additional cashback (up to Rs. 10,000, until October 16) on purchases made from HDFC credit cards. The minimum order value should be more than Rs. 20,900.
You can also opt for AppleCare+ extended warranty which will make your future damage repairs more affordable.
Finally, you get standard e-commerce benefits on Apple's online store, like contact-less delivery, multiple payment options, and free returns.
Apple claims orders will be shipped in 24-72 hours, but in some particular cases, it shows longer shipping durations.
Still, if you want to custom-configure your Mac on purchase, it is the only place to go, given that third-party sellers only sell pre-configured variants.
The online store is just the start. Apple is also said to have planned at least two retail locations in India - Bengaluru and Mumbai, which will open in the coming months to let users experience their products before purchasing.
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