'This platform will contribute towards empowering homemakers'
Talking about the venture, Kapoor said, "It is extremely close to my heart and I've been doing my best to raise awareness about this platform for past couple of months."
"I feel this unique and impactful platform will serve a massive social purpose and contribute towards empowering homemakers and stay-at-home women to either maximize their own income or contribute towards their family-income," he added.
'A huge step towards finding self-respect and self-reliance'
Kapoor said, "To me, this can become a huge step towards finding self-respect, self-reliance, and self-empowerment," adding that he is delighted with the response so far.
"The team is constantly on the lookout to find the best stay-at-home chefs from various cities and bring them on the platform. We are looking to find the best culinary heroes from every locality of India," he summed.
Kapoor-starrer 'Panipat' going slow at the box office
Separately, on the Bollywood front, Kapoor-starrer period drama Panipat, which is currently running in the theaters, has garnered mixed reviews from critics, and has recorded an underwhelming box office performance so far. The movie, directed by Ashutosh Gowariker, also stars Sanjay Dutt and Kriti Sanon.