In the wake of the rising military and political tensions between India and China, the Confederation of All India Traders (CAIT) has urged all Indian film and sports personalities to immediately stop endorsing Chinese products and brands.
The CAIT is the apex body of the business community representing seven crore traders across the country.
Making an appeal to celebrities, CAIT said, "We request Bollywood and sports fraternity to join hands with CAIT for a boycott of Chinese goods in the larger interest of the nation and urging all those celebrities who are endorsing Chinese products to immediately stop such endorsements."
Aamir, Ranbir and others asked to stop endorsements
The CAIT requested film stars like Aamir Khan, Sara Ali Khan, Deepika Padukone, Katrina Kaif, Sidharth Malhotra, Ranbir Kapoor, Ranveer Singh, Salman Khan and Ayushmann Khurrana, and cricketer Virat Kohli to stop endorsing popular Chinese mobile phone brands including Vivo, OPPO, and Xiaomi.
The organization separately requested stars like Amitabh Bachchan, Akshay Kumar, Sonu Sood, Sachin Tendulkar and MS Dhoni to support the cause.
The CAIT added that participation from public figures will be crucial to motivate people as well as the soldiers stationed at the border.
"The Indian Forces will use the bullet and the citizens will use the power of wallet to make the world know that Indian people can't be taken as granted and the world will see the power of wallet now," it concluded.