However, Kanye's tweet (or the timing of it) did not sit well with many, who deemed it irresponsible and unfair to celebrate such a huge amount of money as millions of people face unemployment in the US amid the ongoing pandemic.
"Billionaire being a measure of success when black people are dying, the world is burning and the economy failing. Okay," wrote one user.
kanye has to be an extra type of detached to congratulate his wife for becoming a billionaire during a pandemic where so many people have lost their jobs/are working for scraps and in the middle of a black upheaval when she built her whole empire on stealing from Black people 💀
— ann marie lastrassi stan account 🌺🦇 (@SpookyAnarchist) June 30, 2020
About the stunning deal, Kim said an established brand like COTY will help her brand grow. COTY's global reach will aid in faster expansion, she explained.
"This relationship will allow me to focus on the creative elements that I am so passionate about while benefiting from the incredible resources of COTY, and launching my products around the world," she added.