In the wake of the COVID-19 pandemic, businesses have started using video as a way to interact with their teams as well as customers.
Now, to help with this effort, YouTube is launching Video Builder, a DIY tool that any organization, even one with no creative experience or resources, can use to make and share short video ads with their customers.
Available in beta, Video Builder offers an easy-to-use interface to create video ads spanning 6 or 15 seconds in 5-10 minutes.
You just have to select a layout according to your message or goal and add your business logo, colors, images, and text to have all that animated into an ad featuring music from YouTube's library (which you will get to choose).
YouTube says Video Builder would come handy for businesses that do not have the technical/creative know-how to create video ads from scratch or can no longer do in-person shoots due to COVID-19.
"With this tool, any business which needs a video can create one that helps connect with their customers and keep them informed—whether through an advertising campaign, website or email," the company added.