"Today we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organisations dedicated to ensuring racial equality, social justice and greater access to education," a joint statement read.
Jordan said the brand will continue to support the act until the plight of black people is improved around the globe.
"Black lives matter. This isn't a controversial statement. Until the ingrained racism that allows our country's institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people," the statement added.
A white cop Derek Chauvin pinned George Floyd (a 46-year-old black man) to the ground and placed his knee on the latter's neck. Floyd was declared dead at a hospital, soon after. The incident sparked violent protests in Minneapolis before spreading to other parts.