Marketing

Timelines
Here's how Balazs Kardos became an inspiration from an immigrant

23 Sep 2020

Here's how Balazs Kardos became an inspiration from an immigrant

Balazs W Kardos's life wasn't always champagne and roses.

Top 10 marketing coaches flourishing in 2020

11 Aug 2020

Top 10 marketing coaches flourishing in 2020

If customer engagement is the heart of any successful business, marketing is the key element which helps them flourish.

Father helps transgender son shave in emotional new Gillette ad

30 May 2019

Father helps transgender son shave in emotional new Gillette ad

For far too long, popular brands with wider male customer bases have marketed products by catering to toxic masculinity.

Akshay tops celeb endorsements; Khans don't feature in top 5

28 May 2019

Akshay tops celeb endorsements; Khans don't feature in top 5

For decades, the Khans of Bollywood- Shah Rukh Khan, Salman Khan and Aamir Khan- have maintained being at the top of the industry. However, the mighty Khans have recently been dethroned in terms of brand endorsements by Akshay Kumar.

Viral 'Fiji Water Girl' sues company that made her 'famous'

02 Feb 2019

Viral 'Fiji Water Girl' sues company that made her 'famous'

During the 76th Golden Globes Awards this year, we reported how a young model managed to make an appearance in every picture taken at the red carpet holding a tray with Fiji water bottles.

Instagram egg that defeated Kylie Jenner has started to crack

23 Jan 2019

Instagram egg that defeated Kylie Jenner has started to crack

The power of social media dethroned Kylie Jenner recently from the spot of having the most liked picture on Instagram, by bombarding over 48mn likes on the picture of a simple egg.

'Ande ka Funda': Here's how Instagram egg beat Kylie Jenner

19 Jan 2019

'Ande ka Funda': Here's how Instagram egg beat Kylie Jenner

2019 kickstarted with a crazy trend which made the image of an egg on Instagram the top-liked post.

#GoLocal: HP's Diwali advertisement is making people cry and smile

05 Nov 2018

#GoLocal: HP's Diwali advertisement is making people cry and smile

With Diwali just around the corner, brands are tapping on the festive flavor with advertisements of all kinds taking over media.

#CareerBytes: 5 online digital marketing courses for aspiring professionals

18 Jul 2018

#CareerBytes: 5 online digital marketing courses for aspiring professionals

With customers steadily becoming more receptive to online transactions and businesses putting in a considerable amount of effort into building their online presence, digital marketing is gaining momentum as a promising arena to explore for both entrepreneurs and students.

#CareerBytes: Confused about choosing MBA-specialization? Here's all you should know

27 Jun 2018

#CareerBytes: Confused about choosing MBA-specialization? Here's all you should know

MBA is the among the most sought-after courses in India, as it helps prepare students for the corporate world.

Maharashtra Govt tells HC why plastic ban was necessary

14 Apr 2018

Maharashtra Govt tells HC why plastic ban was necessary

Are plastics and thermocol banned in Maharashtra? Yes, said the state government to the Bombay High Court, adding that those found using them would be penalized.

#ConsumerRightsDay: 6 rights you should know about

15 Mar 2018

#ConsumerRightsDay: 6 rights you should know about

Cases of cheating and fraud are common, especially in India, with its 1.2 billion people and lax laws.

OnePlus dominates India's premium smartphone segment at 48% market share

25 Feb 2018

OnePlus dominates India's premium smartphone segment at 48% market share

According to a report by research firm IDC, Chinese smartphone maker OnePlus captured 48% market share in India's premium smartphone segment in Q4 2017.

IKEA wants women to pee on its ad. Here's why

12 Jan 2018

IKEA wants women to pee on its ad. Here's why

Known for quirky ads, IKEA has come up with arguably its most controversial yet.

Data analytics: Changing the face of movie promotion in Bollywood

26 Nov 2017

Data analytics: Changing the face of movie promotion in Bollywood

Shaadi Mein Zaroor Aana, Rajkummar Rao and Kriti Kharbanda's latest release, is arguably Bollywood's first film to use data analytics for online promotion and successfully so.

Bengaluru company picked by Facebook for marketing mix modelling partnership

14 Nov 2017

Bengaluru company picked by Facebook for marketing mix modelling partnership

RainMan Consulting, a Bengaluru-based marketing analytics company, has become one of the primary firms in Asia to join hands with Facebook as a marketing mix modelling partner (MMM).

Chinese restaurant offers discounts based on bra sizes!

08 Aug 2017

Chinese restaurant offers discounts based on bra sizes!

In a bizarre move, a Chinese restaurant has announced a cringe-worthy promotion: discounts depending on bra size.

Good ads are magic, but can they salvage bad products?

04 Aug 2017

Good ads are magic, but can they salvage bad products?

Today, when information moves from one corner of the world to another in seconds, effective marketing/advertising is key to ensure a successful product.

Billionaire Acharya Balkrishna's credentials under the scanner

15 Sep 2016

Billionaire Acharya Balkrishna's credentials under the scanner

Acharya Balkrishna, 43 year old billionaire has been listed under the 'Hurun India Rich List' for 2016.