30 May 2019·
Father helps transgender son shave in emotional new Gillette ad
For far too long, popular brands with wider male customer bases have marketed products by catering to toxic masculinity.
28 May 2019·
Akshay tops celeb endorsements; Khans don't feature in top 5
For decades, the Khans of Bollywood- Shah Rukh Khan, Salman Khan and Aamir Khan- have maintained being at the top of the industry. However, the mighty Khans have recently been dethroned in terms of brand endorsements by Akshay Kumar.
02 Feb 2019·
Viral 'Fiji Water Girl' sues company that made her 'famous'
During the 76th Golden Globes Awards this year, we reported how a young model managed to make an appearance in every picture taken at the red carpet holding a tray with Fiji water bottles.
23 Jan 2019·
Instagram egg that defeated Kylie Jenner has started to crack
The power of social media dethroned Kylie Jenner recently from the spot of having the most liked picture on Instagram, by bombarding over 48mn likes on the picture of a simple egg.
19 Jan 2019·
'Ande ka Funda': Here's how Instagram egg beat Kylie Jenner
2019 kickstarted with a crazy trend which made the image of an egg on Instagram the top-liked post.
05 Nov 2018·
#GoLocal: HP's Diwali advertisement is making people cry and smile
With Diwali just around the corner, brands are tapping on the festive flavor with advertisements of all kinds taking over media.
18 Jul 2018·
#CareerBytes: 5 online digital marketing courses for aspiring professionals
With customers steadily becoming more receptive to online transactions and businesses putting in a considerable amount of effort into building their online presence, digital marketing is gaining momentum as a promising arena to explore for both entrepreneurs and students.
27 Jun 2018·
#CareerBytes: Confused about choosing MBA-specialization? Here's all you should know
MBA is the among the most sought-after courses in India, as it helps prepare students for the corporate world.
14 Apr 2018·
Maharashtra Govt tells HC why plastic ban was necessary
Are plastics and thermocol banned in Maharashtra? Yes, said the state government to the Bombay High Court, adding that those found using them would be penalized.
15 Mar 2018·
#ConsumerRightsDay: 6 rights you should know about
Cases of cheating and fraud are common, especially in India, with its 1.2 billion people and lax laws.
25 Feb 2018·
OnePlus dominates India's premium smartphone segment at 48% market share
According to a report by research firm IDC, Chinese smartphone maker OnePlus captured 48% market share in India's premium smartphone segment in Q4 2017.
12 Jan 2018·
IKEA wants women to pee on its ad. Here's why
Known for quirky ads, IKEA has come up with arguably its most controversial yet.
26 Nov 2017·
Data analytics: Changing the face of movie promotion in Bollywood
Shaadi Mein Zaroor Aana, Rajkummar Rao and Kriti Kharbanda's latest release, is arguably Bollywood's first film to use data analytics for online promotion and successfully so.
14 Nov 2017·
Bengaluru company picked by Facebook for marketing mix modelling partnership
RainMan Consulting, a Bengaluru-based marketing analytics company, has become one of the primary firms in Asia to join hands with Facebook as a marketing mix modelling partner (MMM).
08 Aug 2017·
Chinese restaurant offers discounts based on bra sizes!
In a bizarre move, a Chinese restaurant has announced a cringe-worthy promotion: discounts depending on bra size.
04 Aug 2017·
Good ads are magic, but can they salvage bad products?
Today, when information moves from one corner of the world to another in seconds, effective marketing/advertising is key to ensure a successful product.
15 Sep 2016·
Billionaire Acharya Balkrishna's credentials under the scanner
Acharya Balkrishna, 43 year old billionaire has been listed under the 'Hurun India Rich List' for 2016.