02 Nov 2020
The Board of Control for Cricket in India (BCCI), on Monday, announced that it has roped in Mobile Premier League (MPL) as the new kit sponsor for the Indian cricket team.
13 Aug 2020
After launching a range of services, including those offering music and original TV shows, Apple is looking to bundle them into bigger, more affordable packages.
09 Aug 2020
German sports apparel company Puma appears to be the front runner-up in bagging the Indian cricket team's kit sponsorship rights.
03 Aug 2020
Football legend Cristiano Ronaldo has bought the world's most expensive car Bugatti La Voiture Noire.
31 Jul 2020
If The Academy's video collage on hope has moved you, Nike's recent viral advertisement on sportsmanship courage will give you goosebumps.
23 May 2020
Japanese tennis sensation Naomi Osaka has surpassed the legendary Serena Williams as the world's highest-paid female athlete.
18 May 2020
The sneakers worn by basketball legend Michael Jordan fetched $560,000 in an online auction, said the auction house, Sotheby's.
28 Jan 2020
Leading sports equipment brand Nike has pulled down products related to NBA legend Kobe Bryant after he tragically passed away in a helicopter crash on Sunday.
10 Oct 2019
Jesus can walk on water, and now, so can about two dozen people. Brooklyn-based creative company MSCHF has created limited-edition "Jesus Shoes" that have literally been blessed.
17 Aug 2019
After having faced intense scrutiny for its policy towards pregnant women athletes, global sportswear Nike has changed its policy to guarantee full payment and bonuses.
24 Jul 2019
Setting a new world record, a pair of Nike running shoes, called the "Moon Shoe," sold for $437,500 (Rs. 3.01cr) on Tuesday, according to New York auction house Sotheby's.
30 Jun 2019
With technology advancing leaps and bounds every single day, it isn't surprising that the market for wearable tech is growing along.
28 Jun 2019
Two-time champions India have unveiled their away kit for the ICC World Cup 2019.
15 Jun 2019
Juventus and Portuguese footballer Cristiano Ronaldo on Friday was served with court papers in the USA following a rape lawsuit against him.
04 May 2019
Alia Bhatt, who is known for her casual yet stylish airport looks, was recently spotted leaving for London to shoot for Ayan Mukerji's film, Brahmastra, opposite her boyfriend Ranbir Kapoor.
22 Feb 2019
Just days after release, Nike's self-lacing shoes have crashed, creating troubles for its first takers.
25 Dec 2018
Every month, tens of thousands of technologies/systems are patented with the goal of augmenting human capabilities, simplifying lives.
06 Oct 2018
Italian giants Juventus had hoped to finally fulfil their Champions League dreams by signing the most successful UCL player, Cristiano Ronaldo.
27 Sep 2018
Leading Qatari woman athlete Mariam Farid, who competes wearing a hijab, says she would never compromise on her identity but would not mind blending a bit of fashion with religion.
24 Aug 2018
As per reports, Arsenal FC have decided to not renew their contract with kit manufacturers Puma. Instead, they will sign with Adidas at the end of the season.
03 Sep 2017
Nike has fired nearly 20% staff from its operations in India, and has asked many other employees to shift to its operations in Southeast Asia.
22 Aug 2017
According to reports, the Indian cricket team is unhappy with its official kit sponsors Nike for providing the players with sub-standard kits.
27 Mar 2017
US is the biggest market for sportswear, but right now athletic wear companies are shifting focus to cater to the growing market of China.
08 Mar 2017
Nike has announced a special-hijab for female Muslim athletes, made of lightweight, breathable fabric. It will be released in 2018.
15 Dec 2016
With the onset of demonetization, India's knitwear hub, Tirupur, was hit drastically by the liquidity crunch, according to reports.