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Understanding how ads work: Expert Jitesh Tilwani on digital marketing

29 Jul 2020

Understanding how ads work: Expert Jitesh Tilwani on digital marketing

From small businesses to multi-billion-dollar conglomerates, almost every organization today relies on digital marketing at some level.

JNUSU chief accuses varsity of 'lying' about online examination tender

18 Dec 2018

JNUSU chief accuses varsity of 'lying' about online examination tender

Jawaharlal Nehru University Students' Union President N Sai Balaji has accused the administration of "lying" about the agency which had been tasked to hold the varsity's online entrance examinations.

#GoLocal: HP's Diwali advertisement is making people cry and smile

05 Nov 2018

#GoLocal: HP's Diwali advertisement is making people cry and smile

With Diwali just around the corner, brands are tapping on the festive flavor with advertisements of all kinds taking over media.

Man puts girlfriend on sale, bid reaches Rs. 68 lakh

09 Oct 2018

Man puts girlfriend on sale, bid reaches Rs. 68 lakh

What do you do when you're angry with your partner? You ignore them, don't talk to them or worse, dump them. But not Dale Leeks.

US authorities shut down sex ads website Backpage

08 Apr 2018

US authorities shut down sex ads website Backpage

In a bid to crackdown sex trafficking in the country, US law enforcement agencies have shutdown sex advertisement website Backpage.com and its affiliates.

Google Chrome isn't secure: Here are 6 safe, secure browsers

29 Mar 2018

Google Chrome isn't secure: Here are 6 safe, secure browsers

Google Chrome is undoubtedly the world's most popular browser, but unfortunately, it's not among the most secure ones as it spies on its users.

Bye-bye ads! Google Chrome's integrated ad blocker to go live

15 Feb 2018

Bye-bye ads! Google Chrome's integrated ad blocker to go live

As of today, Google is firing up an integrated ad blocker in Chrome in a bid to combat what it calls 'intrusive' ads.

Data analytics: Changing the face of movie promotion in Bollywood

26 Nov 2017

Data analytics: Changing the face of movie promotion in Bollywood

Shaadi Mein Zaroor Aana, Rajkummar Rao and Kriti Kharbanda's latest release, is arguably Bollywood's first film to use data analytics for online promotion and successfully so.

Online ads demanding advance payments scam people for money

01 Sep 2017

Online ads demanding advance payments scam people for money

Several Bengalureans have reportedly been scammed by con men posting ads of cars, bikes, and mobiles on online classifieds services like Quikr and OLX.

Battle for traffic: Mobile ad fraud rising alarmingly in India

24 Aug 2017

Battle for traffic: Mobile ad fraud rising alarmingly in India

Advertising fraud, especially on mobiles, is a huge global issue that costs marketers several billions of dollars.

Good ads are magic, but can they salvage bad products?

04 Aug 2017

Good ads are magic, but can they salvage bad products?

Today, when information moves from one corner of the world to another in seconds, effective marketing/advertising is key to ensure a successful product.

Amul Girl: One of the longest and cheapest ad campaigns

26 Jul 2017

Amul Girl: One of the longest and cheapest ad campaigns

When the Women in Blue lost the World Cup, Indians showered praises on the players.

Top brands Amazon, Vodafone, Jio under fire for misleading ads

06 Jul 2017

Top brands Amazon, Vodafone, Jio under fire for misleading ads

Among the 199 complaints received from consumers by Advertising Standard Council of India (ASCI) against companies showcasing misleading ads, as many as 130 advertisements have been upheld.

India expected to be world's 10th largest advertising market

21 Jun 2017

India expected to be world's 10th largest advertising market

New York-based IPG Mediabrands revealed that India's rising advertising market had aced to the 10th spot amongst global advertising markets.

Google and Facebook are leading the online advertisement revolution

09 May 2017

Google and Facebook are leading the online advertisement revolution

The world is on the Internet and, therefore, the advertisements are following suit.

Facebook is peddling ads by targeting teenagers who feel "defeated"

02 May 2017

Facebook is peddling ads by targeting teenagers who feel "defeated"

Facebook currently has more than 2 billion users and it's not shy of exploiting them for revenue.

ASCI guidelines to prevent companies from making exaggerated claims

15 Apr 2017

ASCI guidelines to prevent companies from making exaggerated claims

Advertising Standards Council of India (ASCI) in a welcome move has issued a series of guidelines to finally prevent the exaggerated claims made by the companies in their ads.