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Why is a Padma Shri awardee's poster-cleaning video everywhere?

India

A video of Darshanam Mogilaiah, a Padma Shri-winning folk artist, scrubbing posters off his own portrait on a pillar in Hyderabad has gone viral.
Watching him quietly clean up sparked frustration online—people felt it was unfair that someone so respected had to tidy up after careless advertising.
Many tagged city officials, urging them to hold the poster-pasters accountable.

What's the bigger story here?

Online reactions quickly turned into calls for action, with folks pointing out that the posters even had contact details—so tracking down those responsible should be easy.
The video also raised questions about why there isn't better enforcement to keep public spaces clean in Hyderabad.
For many, it highlighted how civic neglect can affect even those who've made huge cultural contributions.

Who was Mogilaiah?

Mogilaiah was known for playing the rare 12-stair kinnera and preserving Telangana's folk traditions.
Despite national recognition and some government aid, he struggled financially in recent years.
His story has added an extra layer of emotion to the outrage over this viral moment.