Amazon is building the World Product Graph, a massive project aiming to collect data on nearly every product out there.
This move takes on Google's search power and responds to the rise of AI shopping bots that could pull shoppers away from Amazon.
By connecting all this information, Amazon hopes to make searching smarter and keep you shopping in its world.
Brands supply updates, Amazon gathers data
Major brands like Coca-Cola and Bayer are pitching in with nonstop product updates, while Amazon quietly gathers even more data from other retailers.
The project is also meant to fix gaps in Amazon's own AI search tool, Rufus.
With competitors like Meta's Muse gaining ground fast, Amazon is doubling down, with an aspirational future release date of October 1, 2027 and hoping to become your go-to spot for everything you want to buy.