Amazon MX Player uses AI to attract over 150 advertisers
Business
Amazon MX Player, now part of Amazon's platform since 2025, is shaking up how ads and content work by putting AI front and center.
Led by Karan Bedi and Amogh Dusad, the platform has brought more than 150 advertisers on board to participate in Amazon's full-funnel tools.
AI speeds localization and ad creation
AI isn't just a buzzword here: it's actually helping MX Player localize and dub shows faster, so new content drops sooner and costs less.
Plus, with AI suggesting what to watch next, users get more personalized recommendations.
Advertisers can also whip up video ads quickly that fit right into what people are already watching, making the whole experience feel more seamless for everyone.