NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Mukesh Ambani
    WhatsApp
    Reliance Jio
    OPPO
    Vivo
    Sensex
    Bitcoin
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Business News / Amazon shutters its Insta-like 'Spark' social network: Details here
    Business

    Amazon shutters its Insta-like 'Spark' social network: Details here

    Amazon shutters its Insta-like 'Spark' social network: Details here
    Written by Shubham Sharma
    Jun 16, 2019, 04:51 pm 2 min read
    Amazon shutters its Insta-like 'Spark' social network: Details here

    In a major move, Amazon has shuttered Spark, its Instagram-like social shopping network. The service was launched a couple of years back as a platform where people could highlight their purchases and share them with the world. However, it failed to take off against the likes of Instagram and Pinterest and has now fallen on the chopping block, TechCrunch reported. Here are the details.

    How Amazon Spark worked

    Amazon Spark debuted as a Prime-exclusive product back in 2017. It worked as part of Amazon's website and app and allowed users to share the photos of their purchases - a move aimed at replicating the 'influencer' trend of Instagram. The Spark feed also offered users an option to select interests and sift through, react or comment on purchases made by other Amazon shoppers.

    But, it couldn't match other social networks

    Spark aimed in the right direction, but it proved way too plain and solely focused on shopping. The users had the option to tag the products available on Amazon with their posts, but that's just it. There were no broader engagement features such as the ability to follow people or to share Stories with the public. This contributed to Spark's demise.

    Now, there is no way to access Spark

    While Amazon hasn't officially announced the killing of Spark, the feature has gone AWOL from the face of the internet. The official URL dedicated to Spark now either redirects to #FoundItOnAmazon home decor-focused discovery platform or to recently viewed items and featured recommendations. Notably, sources at Amazon told TechCrunch that the company plans to implement the lessons learned from Spark in #FoundItOnAmazon.

    No word on the exact reason behind Spark's shut down

    As Amazon hasn't clearly commented on Spark's fate, there is no way to tell why exactly the company shelved the service. However, it is believed that apart from the lack of engaging capabilities, the app may have been removed due to the departure of Amazon VP of Consumer Engagement Chee Chew. Chew was deeply invested in Spark and left for Twilio in early 2019.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    Instagram
    TechCrunch
    Amazon
    Social Network

    Latest

    Sukesh Chandrasekhar pens love letter to Jacqueline Fernandez from jail Sukesh Chandrasekhar
    Congress conspiring to use Rahul's conviction for Karnataka polls: BJP Bharatiya Janata Party (BJP)
    Highlights from Smriti Irani's appearance on 'The Slow Interview' Smriti Irani
    Dress for success: 5 professional attire tips for women Workplace

    Instagram

    United Airlines trans stewardess dies after sharing emotional post Colorado
    Russian musician known for anti-Putin war songs dies at 35 Russia
    Is Meta doing enough to fight sex trafficking and exploitation Meta
    Marvel meets dosa: Spiderman dosa takes the internet by storm Food

    TechCrunch

    Salesforce is buying Slack for $28bn, its biggest acquisition yet Microsoft
    #BugAlert: Dating app Grindr risked private user information Security
    Soon, Boston Dynamics will announce new robots for logistics Robots
    'Remove China Apps' removed from Google Play Store: Here's why iOS

    Amazon

    OTT: Suniel Shetty starrer 'Hunter' is streaming now OTT releases
    After Meta, Amazon, these tech companies may cut more jobs Meta
    How to get Samsung Galaxy M53 5G under Rs. 4,000 Samsung Galaxy M53 5G
    Amazon orders 'Batman: Caped Crusader' for two seasons OTT releases

    Social Network

    Twitter mulls giving control of newsfeed back to the masses Twitter
    WFH special: Tips to reduce fatigue from excessive screen time Facebook
    Disappointed with "hate" online, Harry and Meghan quit social media Instagram
    Google might owe you $12 cash settlement: How to claim Google

    Love Business News?

    Subscribe to stay updated.

    Business Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023