Anta Sports just became Puma's biggest shareholder
Business
On January 27, 2026, Chinese sportswear giant Anta dropped €1.5 billion ($1.8 billion) to grab a 29% stake in Puma, buying out shares from France's Artemis group.
This move makes Anta Puma's largest shareholder—definitely a power play in the global sneaker game.
What's next for Puma (and why it matters)
Anta says it won't take over Puma but does want a seat at the table and promises to respect Puma's roots in football, running, and motorsports.
With sales down and job cuts looming at Puma, this deal could help turn things around—and it signals that Chinese brands are getting serious about making waves in Europe and beyond.
As Anta's chairman puts it: this is all about "supporting the brand's ongoing revival" and going global with style.