Bajaj Finance sees 27% rise in consumer loans this festive season

Business Nov 04, 2025

Bajaj Finance had a strong festive season, handing out 27% more consumer loans than last year and seeing a 29% rise in total loan value.
Between September 22 and October 26, about 63 lakh loans were disbursed—thanks largely to new GST and income tax changes that put more spending power in people's hands.

Lower GST helped boost loans

The company welcomed 23 lakh new customers this season, with over half taking their first-ever loan, which suggests growing financial inclusion.
Lower GST on things like TVs and ACs meant people could borrow less but still go for premium options.
In fact, big-screen TVs (40-inch and above) made up 71% of all TV loans this year, up from last year's 67%.