E-commerce sites might need to show country of origin: Here's why

Business Nov 10, 2025

The government wants e-commerce sites to add easy filters showing the country of origin for imported products—not just bury it in the fine print.
They're also pushing for clear info on things like MRP and manufacturing dates, so you know exactly what you're buying.

What's in it for you?

This move is all about transparency and helping you make smarter choices—especially if you want to support local brands.
It also backs the 'Vocal for Local' push, making sure Indian products aren't lost among imports.
Plus, stricter rules (with up to ₹5,000 fines) mean platforms have to step up their game, which could boost trust and make shopping online a little fairer for everyone.
Public feedback on these changes is open until November 22, 2025.