Fabindia-Mahindra team-up: Book Mahindra EVs with your Fabcoins

Business Dec 18, 2025

Fabindia has joined hands with Mahindra Electric Origin SUVs, letting Fabfamily loyalty members use 1,000 Fabcoins (worth ₹21,000) to book Mahindra's BE 6 or XEV 9e electric SUVs.
This offer goes live December 19, and gives you a booking value that's 21 times what you spent earning those coins.

Making EVs more accessible—and greener

Fabindia's MD William Nanda Bissell calls this move a "loyalty innovation" that supports sustainable mobility and conscious consumption.
Mahindra's CEO Nalinikanth Gollagunta says it helps make eSUV ownership part of everyday life. Deliveries start soon.
Both models run on Mahindra's INGLO platform with Volkswagen-supplied batteries—so they're as modern as they come.