JioStar's $500 million investment in IPL
IPL 2025 smashed viewership records, all powered by JioStar's massive $500 million investment over 15 years.
The company didn't just buy broadcast rights—they went big on tech, marketing, and production to build a next-level sports streaming experience.
IPL viewership crosses 1.19 billion; JioHotstar hits 1 billion downloads
The IPL 2025 final pulled in an incredible 426 million viewers—189 million on TV and 237 million online.
Across the whole tournament, total viewership soared to 1.19 billion, with digital platforms outpacing TV for the first time (652 million vs. 537 million).
JioHotstar also crossed a huge milestone: over 300 million subscribers and one billion app downloads.
Upgraded viewing experience for fans
This year's IPL wasn't just about big numbers—the experience got a serious upgrade too.
Features like MaxView multi-camera angles, VR streaming, interactive games, and commentary in multiple regional languages made matches way more engaging for fans all across India.
Over 425 advertisers joined this season
Brands took notice of the hype—over 425 advertisers joined in this season, including a record-setting 270 first-timers from across 40 categories.
Many brands even used independent tools like Nielsen to track their ads for extra transparency.