Levi's doubles down on India with women's non-denim, ₹2,223.4cr revenue
Business
Levi's is doubling down on India by putting women's apparel, non-denim styles, and premium lines front and center.
The brand just had a strong year: revenue jumped 20.6% to ₹2,223.4 crore, while profits climbed nearly 27%.
Levi's India red loop hits 15%
Demand for women's wear is booming, with Red Loop now making up 15% of Levi's business.
The brand is rolling out more linen, non-denim bottoms, and tops to keep things fresh.
Expect bigger Icon stores (more than 5,000 square feet) and almost everything made locally, plus Levi's Kids opened its first exclusive store in Hyderabad in January 2026.