Mercedes-Benz's profits drop by over 50% in 2025
Mercedes-Benz just had a rough year—its 2025 profits dropped by more than half, mostly thanks to tough tariffs and fierce competition in China.
Revenue shrank by 9%, and car sales slipped too, but the company still managed to beat some of the gloomier profit predictions.
Mercedes-Benz's strategy for a tough market
It's a wake-up call for even the biggest brands: global challenges can shake things up fast.
CEO Ola Kallenius says they stayed on track by focusing on efficiency and staying flexible.
For 2026, Mercedes isn't backing down—they say they plan to launch more than 40 new models over the next three years and have guided a core car-unit adjusted margin of 3%-5% for 2026, even though their stock took a hit.
If you're into business or cars, it's a real look at how fast things can change in today's market.