PointAI partners with ABFRL to showcase in-store virtual try-ons
Business
PointAI is partnering with Aditya Birla Fashion and Retail Limited (ABFRL) to showcase some cool AI-powered features in stores.
Announced at the Aditya Birla Fashion Excellence Day in Mumbai, this move aims to make shopping faster and more fun by letting you try on outfits virtually, no changing room needed.
Simulation AI covers 200,000+ body types
The new In-Store Virtual Trial Room lets you see how clothes look on you in just 1 seconds, using PointAI's Simulation AI that covers over 200,000 body types.
There's also an AI Fashion Advisor that gives personalized style tips based on your preferences and fit.
If all goes well, these features could roll out across nearly 3,000 ABFRL stores nationwide soon.