Samsung forecasts 70% sales from AI-Enabled appliances
Samsung India is going all-in on smart tech, aiming for 70% of its home appliance sales to come from AI-enabled products by the end of this year—a big leap from just 12% last year.
This push follows a surge in demand for appliances that are easy to use and save energy.
By May, half of Samsung's appliance sales were already powered by AI, showing just how fast people are embracing these upgrades.
Bespoke AI lineup includes fridges, ACs, and washing machines
Samsung's new Bespoke AI lineup brings smart features like touchscreens and voice controls to fridges, air conditioners, and washing machines.
Standouts include the Bespoke AI Laundry Combo (₹3,19,000) and WindFree AC (from ₹36,000).
The company says it's focused on making advanced tech more accessible—not just for luxury buyers but affordable for everyone—so more people can enjoy a connected home.