Shein's Paris launch hits controversy over child-like sex dolls

Business Nov 04, 2025

Shein's big Paris store launch at BHV Marais hit controversy fast, after France's consumer watchdog found child-like sex dolls on its website.
French authorities flagged the listings, so Shein pulled them down and banned their sale—but officials warned that more slip-ups could get the brand banned in France.

Regulators are now checking similar items on other sites

The news led to protests and some brands pulling their products from BHV. Even a state group dropped talks to buy the building because of the uproar.
Regulators are now checking for similar items on sites like AliExpress, while Shein says it's tracking down problem suppliers—all as Europe eyes stricter rules for online retailers.