Vodafone Idea (Vi) is switching things up and putting digital solutions front and center to grow its business.
The company's CEO, Abhijit Kishore, shared that Vi will now offer services like Internet of Things (IoT), digital infrastructure, and security, moving beyond just regular mobile connectivity.
This new "build-and-sell" strategy means Vi is investing big in tech for businesses, hoping to tap into fresh growth opportunities.
Analyst: Vi B2B run-rate near ₹1500cr
Vi's push into managed services and IoT has already helped its business-to-business revenue run rate reach nearly ₹1,500 crore per quarter, according to an analyst's assessment during the earnings call.
On the user side, they're working on better network quality and rolling out premium postpaid plans with perks like family bundles and international roaming.
These moves have bumped up their average revenue per user by 9.7% year-on-year growth in ARPU, and Vi says it's aiming to keep that momentum going while making the overall experience better for everyone.