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Delhi HC protects R Madhavan's personality rights

Entertainment

The Delhi High Court just backed actor R. Madhavan, making it clear that websites and online platforms can't use his name or photos for profit without his okay.
The judge also ordered the removal of content that misused Madhavan's image online.

Why this matters (especially now)

This case is a big deal because it also blocks people from using AI and deepfake tech to fake Madhavan's involvement in things like a phony Kesari 3 trailer.
Madhavan had already reached out to social media companies before going to court.
The ruling highlights the challenges of protecting people's identities as technology continues to evolve.