Indian government ends 12 minutes per hour TV ad cap
Entertainment
Big update for TV watchers: The government just scrapped the old rule that limited TV ads to 12 minutes per hour.
This change, announced on August 21, 2026, means channels can now air more ads if they want, ending a rule set back when India had only 62 TV channels.
Ministry seeks fairness for TV broadcasters
The ministry says the TV world has totally changed, with more than 900 TV channels today and many more viewing options now.
They say it is unfair that TV has strict ad limits while digital platforms don't.
By removing the cap, they hope to make things fairer for broadcasters and help them compete better in today's media scene.