'Pitch to Get Rich': Where to watch Karan Johar's show
What's the story
The much-anticipated reality series, Pitch To Get Rich, featuring Bollywood filmmaker Karan Johar, is now streaming on JioHotstar. The show aims to nurture budding fashion entrepreneurs by providing them with a platform to showcase their innovative ideas and secure investments. Produced by Dharmatic Entertainment and the Fashion Entrepreneur Fund (FEF), it features 14 carefully selected innovators who will pitch their ideas and tackle real-world business challenges for a chance at mentorship and funding.
Show details
Show focuses on mentorship, sustainable fashion businesses
Pitch To Get Rich isn't just about securing funding. The show also emphasizes the importance of mentorship and building sustainable fashion businesses. A total of ₹40cr is up for grabs, with individual startups eligible for investments of up to ₹30cr for the most innovative ideas. The judging panel includes prominent figures like Johar, Akshay Kumar, Manish Malhotra, Malaika Arora, Naveen Jindal, and Ravi Jaipuria, who will be evaluating the pitches and business strategies presented by contestants.
Streaming details
India's 1st large-scale fashion entrepreneurship show
As India's "first large-scale fashion entrepreneurship show," Pitch To Get Rich combines style with serious business. It's streaming free on JioHotstar, giving young designers and founders a rare chance for industry exposure, expert guidance, and real capital to grow their brands. The first season has eight episodes, with each episode around an hour long.
Show impact
Apoorva Mehta on 'Pitch to Get Rich'
Apoorva Mehta, CEO of Dharmatic Entertainment, said in a statement, "At Dharmatic, we have always believed in the power of storytelling. With Pitch to Get Rich, we are telling India's most exciting story yet; the story of entrepreneurs who dare to dream and build." The show is expected to be a game-changer for startups looking for exposure and funding in the fashion industry.