Prasar Bharati unveils draft Content Syndication Policy 2025
Prasar Bharati just dropped a draft of its 2025 Content Syndication Policy, aiming to both monetize its huge catalog and share more Indian culture—without losing sight of its public service roots.
The policy covers everything from classic Doordarshan and Akashvani shows to live government events, sports, festivals, and even digital-first content for OTT platforms.
What's new? Flexible ways to share and earn
The draft introduces flexible licensing options—think flat fees or revenue sharing—so partners can use Prasar Bharati's content in different ways.
It also spells out details like exclusivity, branding rights, and how payments work.
Basically, it opens the door for collaborations where content can be commissioned, co-produced, licensed out, or fully owned.
Why does it matter? Bigger cultural reach & fresh collabs
This move is about taking India's stories further—both at home and abroad.
Prasar Bharati is consulting with stakeholders across the media ecosystem—including OTT platforms, telecom carriers, TV broadcasters, radio networks, IPTV operators, and content aggregators—to shape how this will work in practice.
They're inviting feedback until September 21, 2025, so there's still time for new ideas to shape what comes next.