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India
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Jun 20, 2025
Mobile phones dominate Indian media consumption
By early 2025, 23% of Indians will be getting all their entertainment just on their phones, up from 15% in 2023.
This big shift is happening thanks to affordable smartphones and cheap data, making streaming and browsing super accessible for everyone.
TL;DR
Mobile-only users mostly from rural areas
Most of these mobile-only users are from rural areas or lower-income backgrounds, according to Kantar's survey of 87,000 people.
For platforms like Netflix and Starlink, this means a huge new audience is opening up.
As more people go online with just their phones, digital content is set to reach even deeper into every corner of India.