Worsening air pollution drives air purifier demand across India
India
As air pollution worsens across India, people are snapping up air purifiers like never before.
Amazon saw sales double in just a week, and platforms like Blinkit and Zepto report big jumps too, especially in tier two cities where folks are reacting fast to the smog.
Quick commerce daily sales ₹29L October
It's not just air purifiers flying off the shelves: room heaters and geysers are also seeing a rush.
Quick-commerce daily sales hit ₹29 lakh in October (up 55% from September), with air purifier sales alone jumping 3.7x to ₹9.6 lakh thanks to festive discounts on Amazon and Flipkart.
With the onset of winter spurring demand and more shoppers thinking about clean air, this trend looks set to keep growing as the season goes on.