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Hidden gems of Bulgaria: Lesser-known cities to visit
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Hidden gems of Bulgaria: Lesser-known cities to visit

Nov 19, 2025
11:32 am

What's the story

Bulgaria is a country with rich history and culture, but most travelers tend to overlook its lesser-known cities. While Sofia and Plovdiv are popular choices, Bulgaria's hidden gems provide a unique glimpse into the country's past and present. These cities are not only less crowded but also offer authentic experiences that showcase Bulgaria's diverse heritage. Here are some of these underrated cities worth exploring.

#1

Discovering Veliko Tarnovo's medieval charm

Known for its medieval architecture and historical significance, Veliko Tarnovo is a must-visit. The city was once the capital of the Second Bulgarian Empire and is home to the impressive Tsarevets Fortress. Visitors can stroll through cobbled streets lined with traditional houses, and enjoy panoramic views from the fortress. The city's rich history is complemented by vibrant cultural events, making it a fascinating destination for history enthusiasts.

#2

Exploring the artistic vibe of Varna

Varna, Bulgaria's third-largest city, is more than just a seaside resort. It boasts an artistic vibe, thanks to its many galleries and museums. The Varna Archaeological Museum displays the oldest gold treasure in the world, while the Sea Garden provides a beautiful escape with its gardens and sculptures. Varna's mix of culture and nature makes it a perfect destination for those looking for art and relaxation.

#3

Unveiling the history of Plovdiv's Old Town

Plovdiv's Old Town is a living museum, with its cobbled streets and colorful houses. The city is one of Europe's oldest, with a history that dates back over 6,000 years. Roman ruins, including an amphitheater, sit alongside Renaissance-era buildings. The area is also home to galleries and craft shops, providing a glimpse into Bulgaria's artistic traditions.

#4

Experiencing the tranquility of Koprivshtitsa

Koprivshtitsa is a small town that offers tranquility with its well-preserved Revival-era architecture. This town is a perfect example of Bulgarian National Revival style, with its colorful facades and ornate woodwork. Visitors can explore museums dedicated to national heroes or take leisurely walks through scenic landscapes surrounding the town. Koprivshtitsa's peaceful atmosphere makes it an ideal retreat for those seeking to escape bustling tourist spots.

#5

Enjoying the natural beauty of Ruse

Ruse is also known for its beautiful architecture, but its proximity to nature makes it even more special. The Danube River offers opportunities for boating and fishing, while nearby nature reserves provide hiking trails through lush forests teeming with wildlife. Ruse combines urban exploration with outdoor adventures, making it an ideal destination for nature lovers.