Audi's 2.0 India plan aims to double share to 16%
Audi is going big in India with its 2.0 in India plan, aiming to boost its share of the luxury car market from 8% to 16% in the next three years.
The brand's rolling out three major models: the Q3 SUV this October, the next-generation A5 in the first half of next year, and its largest SUV yet, the Q9.
Audi is also focusing on better customer experiences and expanding its reach.
Audi expands India showrooms and EVs
Audi plans to grow from 29 showrooms now to 40 by the end of next year, and up to 50 by the end of 2030.
Its pre-owned division is thriving too, selling over 20,000 cars so far and matching new car sales last year.
Electric vehicles are catching on fast: EVs made up 10% last year and 15% this year, and Audi says a new electric model is being worked on.
As Brand Director Balbir Singh Dhillon puts it: "Electrification is definitely improving."