Mahindra opens 'Add to Cart' for BE 6 Formula E
What's the story
Mahindra has announced the "Add to Cart" option for its BE 6 Formula E Edition. The move allows interested customers to select their preferred variant. However, it is important to note that this option does not require any payment; it merely adds the customer to a queue. Bookings for this special edition will officially open on January 14, with prices starting at ₹23.69 lakh (ex-showroom).
Customer perks
Exclusive benefits for 1st 999 customers
Mahindra has also announced exclusive benefits for the first 999 customers of the BE 6 Formula E Edition. These include a track day experience at Mahindra's Proving Track with Kush Maini, a collector's box with Mahindra Racing memorabilia, and a photo and video of their delivery moment. The customers will also get to choose a special number between 0-99 which will be displayed as a decal on the side door of their BE 6 Formula Edition.
Special reward
Grand prize for lucky winners
Along with the exclusive benefits, Mahindra is also offering a grand prize for three lucky winners. The prize includes tickets and paddock access to the London Formula E E-Prix Race in August 2026, a meet and greet with the Mahindra Advanced Design Europe team, and a special roof decal. This initiative is part of Mahindra's effort to make its customers feel special and valued.
Vehicle details
Mahindra BE 6 Formula E: Design and features
The Mahindra BE 6 Formula E Edition is a special edition electric SUV that comes in a striking Firestorm Orange color. It features circular LED projector headlamps, an aerodynamic wing to reduce drag, and a lip spoiler on the bootlid for improved airflow. The front and rear bumpers have been updated to distinguish this special edition from the standard model, while the bodywork is adorned with exclusive decals.
Interior features
Interior and wheels
The interior of the Mahindra BE 6 Formula E Edition boasts several carbon fiber accents on door trim and other areas. The cabin is also highlighted by exclusive Formula E branding. The special edition also debuts a new aerodynamic wheel design, inspired by the 2023 Rall-E concept. These features make the BE 6 Formula E Edition a unique offering in Mahindra's electric SUV lineup.