Toyota RAV4 outperforms Tesla Model Y in 2024 global sales

Auto Jun 30, 2025

Toyota's RAV4 has overtaken Tesla's Model Y to become 2024's best-selling vehicle worldwide.
The numbers were close: RAV4 sold 1.187 million units (up 11% from last year), while Model Y sold 1.185 million (down 3%).
Last year, it was the other way around, with Model Y leading the charts.

Reasons behind RAV4's and Model Y's sales performance

The RAV4's steady popularity in places like the US and Australia helped push it ahead, and there's buzz about a new plug-in hybrid version coming in 2026.
Meanwhile, Model Y sales dipped partly because of a production pause for its upcoming Juniper update and less demand in some markets.
It's a reminder that even EV leaders face tough competition—and that car trends can flip fast.