Bengaluru company picked by Facebook for marketing mix modelling partnership
What's the story
RainMan Consulting, a Bengaluru-based marketing analytics company, has become one of the primary firms in Asia to join hands with Facebook as a marketing mix modelling partner (MMM). This partnership with Facebook will allow RainMan Consulting to access information directly from Instagram, Facebook and Audience Network, on behalf of their clients in Asia. This will help the advertisers with more actionable and accurate insights.
Details
Firm will be able to provide an "enhanced picture" now
Further, data will be combined with RainMan's ongoing and future analytic engagements, along with the clients' own exclusive data. According to V Balasubramanium, co-founder of RainMan Consulting, the company will now be equipped to deliver an "enhanced picture" on the impact of its clients' marketing programmes and aid them to improve the effectiveness of these programmes.
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RainMan will bring more digital insights for its clients
"One of the core priorities of RainMan is to bring in more digital insights for its clients, as its contribution in the overall marketing mix is increasing across Asia," said V Balasubramanium, co-founder of RainMan Consulting.