₹68,000 tip, ₹1L worth of condoms: Instamart's wildest 2025 orders
What's the story
Swiggy's quick commerce platform, Instamart, has released its annual order analysis for 2025. The report highlights some of the most unique and extravagant purchases made by customers this year. From a single-cart iPhone purchase worth ₹4.3 lakh to a Chennai user spending over ₹1 lakh on condoms, the data reveals an interesting mix of consumer behavior and trends in India's online shopping landscape.
Gadget indulgence
Tech enthusiasts splurge on gadgets
The report also highlights the spending habits of tech-savvy consumers. A Hyderabad-based gadget lover spent ₹4.3 lakh in one go on three iPhone 17s, while a Noida-based techno-holic splurged ₹2.69 lakh on Bluetooth speakers, SSDs and robotic vacuums in a single transaction. These purchases reflect the growing trend of high-value transactions in India's online shopping space.
Festive shopping
Valentine's Day and Raksha Bandhan drive sales
Instamart's data also sheds light on the impact of festivals on consumer spending. On Valentine's Day, Indian customers ordered nearly 666 roses per minute. The platform also saw a massive spike in gold orders on Dhanteras, with a whopping 400% growth compared to last year. In a surprising turn of events, a resident in India's tech capital, Bengaluru, tipped their delivery boy ₹68,600.
Pet purchases
Chennai user buys pet supplies worth ₹2.41L
The report also reveals some interesting insights into pet-related purchases on Instamart. A Chennai-based customer bought pet supplies worth ₹2.41 lakh, suggesting a growing trend of online shopping for pets in India. This data point indicates how e-commerce platforms might be catering to a wider range of consumer needs beyond just traditional categories like groceries and electronics.