Aaru raises $50 million+ to shake up market research with AI
Aaru, an AI startup that creates digital crowds to predict real-world reactions, just raised a Series A, reportedly above $50 million, led by Redpoint Ventures.
The deal valued Aaru at just under $1 billion, thanks to a mix of share prices.
How does Aaru work?
Founded in March 2024 by Cameron Fink, Ned Koh, and John Kessler, Aaru uses multi-agent AI to simulate how people think and act—no surveys or focus groups needed.
Big names like Accenture and EY are already clients.
Impressively, their tech nailed the outcome of the 2024 New York Democratic primary, according to reporting by Semafor.
Growth plans and competition
Even with less than $10 million in yearly revenue so far, Aaru is growing fast and competing with startups like CulturePulse and Simile.
Backed by investors like Abstract Ventures and General Catalyst, they plan to use this fresh funding to support their growth.