Amazon expands new shopping app 'Bazaar' to challenge Chinese platforms
What's the story
Amazon is expanding the reach of its standalone shopping app, Bazaar, to customers in Asia, Africa, and Latin America. Aimed at providing affordable products, Bazaar is available separately from the main Amazon shopping app. This move is part of Amazon's strategy to increase competition with popular Chinese shopping platforms like Temu and SHEIN. The app is now available on Android and iOS in several countries, including Taiwan, Kuwait, Qatar, Bahrain, and Oman, with more markets expected to follow suit soon.
Product range
How to shop on Bazaar
Bazaar offers a wide variety of products, most of which are priced under $10, with some as low as $2. The app's product pages feature familiar Amazon features like customer reviews and star ratings. Customers can use their existing Amazon credentials to shop on Bazaar and check out using Visa, Mastercard, or American Express. However, orders must meet the local minimum purchase amount to qualify for free shipping.
User experience
App supports 6 languages
The Bazaar app also comes with interactive elements like social lucky draws and promotions, similar to those seen on Chinese shopping apps. New customers will get a 50% discount on their first delivery as an incentive to try the app. The app supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese, making it accessible for a wider audience.
Market expansion
Bazaar competes with low-cost Chinese shopping apps
The launch of Bazaar is a strategic move by Amazon to ramp up competition with low-cost Chinese shopping apps. The app will offer users "hundreds of thousands" of affordable products in categories such as fashion, home goods, and lifestyle items. Currently, the app has a significant overlap with Amazon Haul, which was launched last November as a competitor to SHEIN and Temu.