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Jun 17, 2025
Amazon extends Prime Day to 4-day event
Amazon's Prime Day sale is getting a big upgrade this year—it's running for four days, from July 8 to July 11.
The change comes after shoppers asked for more time to grab deals, with Amazon's VP Jamil Ghani saying it's all about giving people "more shopping time."
The move also comes as retailers face some pricing and supply bumps due to tariffs.
TL;DR
Competing sales and discounts
Amazon isn't the only one rolling out big sales—Walmart, Target, and even TikTok Shop are joining in to catch early back-to-school shoppers.
If you're between 18 and 24, you can score a discounted Prime membership during the event.
Last year's Prime Day saw US shoppers spend $14.2 billion (up 11% from before), showing just how much these mega-sales shape how we shop.