Amazon to help Army veterans's wives become entrepreneurs
Amazon India is joining forces with the Army Women's Welfare Association (AWWA) to help spouses of Army personnel, veterans' wives, and widows launch and grow their businesses on Amazon.in.
Announced at the ElevateHER event in Bengaluru for International Women's Day 2026, this partnership aims to support hundreds of women entrepreneurs.
Training and support for online business
Through Amazon Saheli, these women will get hands-on training in e-commerce basics (think product photography, pricing, and cataloging) and access to Amazon's fulfillment network.
Their products will be featured on the Amazon Saheli storefront and account managers will guide them as they build their brands online.
Excitement all around for this initiative
AWWA President Sunita Dwivedi said she's thrilled about helping members turn business dreams into reality.
Deepti Varma from Amazon echoed this excitement, saying they're committed to opening up markets and making sustainable online businesses possible.
Continuing the work of Amazon 'Saheli'
This move builds on Amazon Saheli's work to support women entrepreneurs.
The goal? More inclusion for veterans' families and more opportunities for women across India.