APOS 2026 JioStar CEO Vaz urges entertainment to measure impact
At APOS 2026, JioStar CEO (entertainment) Kevin Vaz shared the company's fresh take on entertainment: it's not just about getting views, but actually making a difference in people's lives.
"Scale is not about how many people you reach. Scale is the impact you have on people's lives after you reach them," he said, highlighting JioStar's goal to blend AI and commerce for truly personalized stories.
JioStar rolls out interactive commerce features
JioStar is teaming up with OpenAI and Swiggy so you can order food right from your screen during live sports.
They're also rolling out interactive reality shows where you can vote, interact with contestants, or even shop for things you see on TV.
Their short-form drama offering Tadka just launched on JioHotstar and already pulled in nearly 100 million viewers — proof that quick, participative content is catching on fast.