Bank of America report: Flipkart leads, Myntra tops online fashion
Business
Flipkart is holding onto its spot as India's top e-commerce platform, while Myntra keeps leading in online fashion.
According to a new Bank of America Securities report, Flipkart's edge comes from strong shopper demand and high user engagement, even as rivals pour in investments to catch up.
Quick commerce demand remains robust
Myntra is especially strong in premium fashion and beauty, facing little competition there.
Meanwhile, India's internet scene is booming: quick-commerce demand also remained robust, with competition helping sustain order growth, logistics companies are busy with steady parcel deliveries, and more platforms are using AI to personalize shopping and cut costs.