CAIT: 87% shoppers picked local goods this Diwali

Business Oct 21, 2025

This Diwali, India smashed records with ₹6.05 lakh crore in sales—up 25% from last year—according to CAIT.
A record 87% of shoppers chose Indian-made products, highlighting how much the "Vocal for Local" movement and self-reliance push have caught on.

Physical stores handled 85% of sales

About 87% of shoppers picked local goods, cutting Chinese imports by ₹1 lakh crore.
FMCG led the way, with gold, electronics, and gifts close behind.
Physical stores made a big comeback, handling 85% of sales, and the festive rush created 50 lakh temporary jobs—proof that India's retail scene is bouncing back strong.