Flipkart projects India's beauty market rising to $39B by 2030
India's beauty and personal care scene is booming; Flipkart projects the market will jump from $27 billion to $39 billion by 2030.
Beauty is now a go-to part of daily self-care for many, and Priyanka Bhargav, Senior Director of Brand Strategy & Insights at Flipkart, says India "is at an inflection point. What was once an aspirational category has become a daily expression of self-care, confidence, and identity. The opportunity is significant.
India's beauty market is valued at $27 billion today and is expected to reach $39 billion by 2030, making it one of the world's most attractive growth markets," said Priyanka Bhargav, Senior Director of Brand Strategy & Insights at Flipkart.
Gen Z majority among Flipkart shoppers
Gen Z now makes up over half of Flipkart's beauty and personal care shoppers, and most beauty searches are coming from nonmetro areas.
The report also spotlights "PIN code Beauty," showing how local factors like climate drive product picks—think scalp care in Bengaluru or hydration solutions in Rajasthan.
It's clear: understanding what people want locally is fueling this growth.