How Asian Paints is navigating the discount war
While new players like Birla Opus and JSW Paints are undercutting prices, Asian Paints is choosing not to jump into the discount race.
Instead, CEO Amit Syngle says they're keeping things steady—focusing on innovation and delivering real value rather than chasing short-term wins, summarizing the company's approach.
Premium products and steady profit margins
Despite all the competition, Asian Paints has kept its profit margins solid at 18-20% over the past two years.
They're using their huge network of 1.7 lakh retail outlets to stay visible in the mass market and are also rolling out premium products (think waterproofing, adhesives, construction chemicals, and wallpapers) for those who want something extra.
Their approach? Play the long game, build a strong brand, and keep customers happy.