India is world's most optimistic country, says BCG

Business Dec 15, 2025

India is riding a wave of optimism—61% of people here expect good times ahead, according to a new BCG survey.
That's a sharp contrast to the global mood, giving India a net positive score of +27 (while the world average sits at -12).
Worries about unemployment or global conflicts are much lower compared to other countries.

Young Indians spending more, but brand loyalty runs deep

More Indians plan to spend on big-ticket items like cars and new phones in the next six months.
Millennials and Gen X feel more financially secure than Gen Z right now.
While 57% are open to trying new brands, 84% still stick with their favorites.
Most care about sustainability when shopping—but only a small group is willing to pay extra for it.